About
Good Pal Productions is a Toronto based video production company that focuses on creating content that lives at the intersection of art and entertainment. As collaborative producers, we champion emerging and established voices in sharing daring, unique and authentic points of view. Good Pal invests in Canadian voices with stories that can resonate on a global scale. Good Pal Productions has the professional capacity to handle all production sizes and needs, including creative video and photo solutions that resonate with your unique message.
At Good Pal Productions, We understand that brands often face unique, multi-faceted business challenges that won’t be solved with one initiative. With smart strategy at the forefront of everything we do, we create, execute and deliver marketing campaigns that get results.
Good Pal Productions is made up of filmmakers that came of age in the internet era and we apply the same austerity to web video that the filmmakers we most admire apply to their films. We want viewers to watch our content over and over, the way they would with their favorite movie or TV show.
In today's world, it seems like everyone with a smartphone could be a professional videographer. But the reality is, there's more to putting together a quality video production than just pointing and filming. That's where a professional video production agency comes in. Not only do we have the skills and equipment needed to create high-quality videos, but we also understand the importance of resonating with your target audience to hit your goals. We know how to make your video stand out from the crowd and grab your audience's attention. So, while it might be tempting to cut corners, just consider the potential impact a professionally produced video could have on your brand.
Our Craft
Why choose Good Pal Productions as your Video Production Company?
Good Pal Productions believes that authentic storytelling lies at the heart of all great videos, campaigns, and outreach programs. In a digital world where viewers have a trillion different choices, it’s authentic, entertaining, and meaningful content that connects peoples with brands and drives them to share. We create stories that feel so right that you actually want to stand up and clap your hands.
We push ourselves to deliver beyond expectations, compete in the marketplace, and delight our audiences. We offer more than just a place to make your next video, we offer solutions to get your brand infront of your target audience using effective commercial videos.
Philosophy
DISCOVERY - We learn about your brand, your audience and objectives.
CREATIVE - We translate the project briefing into a creative vision.
CAPTURE - Our team capture the content needed to craft your message.
EDIT - Edit footage and form a message that engages your audience.
COLOR/MIX - We perfect the edit and prepare it as a final product.
DELIVERY - Our post-production team will ensure quality is optimized.
Our Process
We are honored to partner with other organizations to tell the stories that most deserve to be told. Every year, we dedicate at least 10% of our working calendar to this work at below market rates, with at least 5% of our time working pro bono. We also make sure these stories are told by a diverse group of filmmakers who reflect the world we live in.
We push ourselves to deliver beyond expectations, compete in the marketplace, and delight our audiences.
Commitment
Good Pal Productions features a creative lab, a studio space for filming interviews and camera tests, video editing & motion graphic suites, and some great collaborative spaces for when our clients visit. There’s plenty of street parking, in case you were wondering.
We also act as in-house production team for agencies and creative studios across the country to deliver work for their clients, whether we’re brought on for creative or execution, we meet our agency partners where they need us to deliver value to their customers.